Creativity makes business better.

Creativity is not just for artists. It’s for business people looking for a new way to close a sale; it’s for engineers trying to solve a problem; it’s for advertising teams brainstorming the next big idea; it’s for educators wanting students to see the world in new ways; it’s for healthcare professionals innovating a new process to serve patients.

Investing in creativity pays off for businesses and impacts ROI. Adobe’s study, State of Create, reveals that productivity and ultimately financial success can be increased by 78% by investing in creativity. Additionally, businesses that invest in creativity are:

  • 83% more likely to foster innovation
  • 80% more likely to have more satisfied customers
  • 79% more likely to be competitive
  • 78% more likely to provide a better customer experience
  • 73% more likely to be financially successful

Over the past 15 years I have incorporated creativity into my professional work. I’ve thought a lot about what it means to be creative and know that every one of us has the ability to be creative to solve problems.

Both creative team building and creative problem solving workshops and programs are steps towards growth and financial success.

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